By Brianne Kimmel
The fourth annual, sold-out YouToo Social Media Conference brought students, alumni and area professional together for hands-on and how-to’s in social media.
Students and professionals learned a variety of social media skills from blog development to search engine optimization. Vice President of Social Media Strategy at Radian6 Amber Naslund shared the importance of real-time communication in today’s marketplace, while keynote speaker Geoff Livingston offered ways to stay up-to-date in a fast-paced industry.
Attendees had the opportunity to dive into specific topics during breakout sessions lead by area professionals including PR 20/20 Founder Paul Roetzer, Point to Point’s Dominic Litten, Akhia President Jan Gusich, Akhia Executive Vice President Ben Brugler, Marcus Thomas Account Supervisor Amber Zent, Kent State Public Relations Professor Bill Sledzik and Director of Public Relations and Marketing for the Conservancy for Cuyahoga Valley National Park Ralph Davila.
“I thought I had a good understanding of social media’s reach. It’s amazing to hear how this industry is constantly changing and evolving,” said senior communications studies major Emily Carle. “Social media is absolutely fascinating, there is always something new to take away.”
Visit the Web for information on the 2011 YouToo Social Media Conference.
Brianne Kimmel is a senior advertising major and marketing assistant in the Dean’s Office of the College of Communication and Information.