CCI and ReadyU

By Britany Ruby

This summer I received an email from an old colleague about an internship opportunity with Procter and Gamble. The opportunity consisted of me becoming a Brand Ambassador for P&G’s college brand awareness program ReadyU.  This seemed like a perfect internship for my last semester in college, because it would give me more hands on public relations and social media marketing experience.  I sent in my resume and got hired as a Brand Ambassador for Kent State University within a week.ReadyU is a brand awareness program for college students. The program is set up to teach students on campuses all over the country how to survive outside of the classroom. My job as a brand ambassador is to plan events that help students get involved on campus and become aware of numerous Procter and Gamble brands like: Cheer, Tide, Old Spice, Covergirl, etc.Now, I’m sure you are wondering how this program relates to CCI. This year KSU Independent Films, (College Summit) a student organization through the school of Journalism and Mass Communication, is partnering with ReadyU to promote their upcoming film, Research: The Musical. ReadyU has provided gifts for students at movie screenings and will even be providing gift bags for people who come to ‘Dining to Donate’ at the Stow Applebee’s on October 18th.

While, ReadyU has provided goodies to encourage students to support Research: The Musical, their biggest partnership will be the upcoming Homecoming: Color Clash. Because, ReadyU is a program meant to enrich student’s lives outside the classroom we teamed up with the cast and crew of  Research to promote school spirit. The Paint the Rock: Homecoming Color Clash will be held on October 14, 2011 at 2pm. The event will allow students to paint the rock on front campus blue and gold to support their school for Homecoming. They will also be allowed to decorate T-shirts for Homecoming and to sign the Research: The Musical lab beaker. Students who come out showing the most school spirit and active participation will win awesome prizes like a free Homecoming T-shirt,  Starbucks gift card, and a free ticket to the premier of Research: The Musical. Everyone that comes out to support Research: The Musical next Friday will walk away with some cool prizes from ReadyU and Cheer. So come out and paint the rock blue and gold!!!

Have more questions about Research: The Musical? Check out the Facebook Fan Page for KSU Independent Films or tweet them at @ksuindiefilms. Have more questions about ReadyU and their upcoming events this semester like the Facebook Fan Page for ReadyU or contact


Britany is a senior applied communication studies major and a marketing assistant for the College of Communication and Information.


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