Don’t Forget to Register for YouToo 2012!

The YouToo Social Media Conference 2012 is quickly approaching. Have you registered yet?

Kent State University Hosts Fifth Annual YouToo Social Media Conference for Area Communications Professionals

National and local experts will discuss the impact of mobile technology and the importance of social media measurement strategies for area communications professionals and students at the fifth annual YouToo Social Media Conference on Friday, April 13, from 8 a.m. – 4 p.m. at Kent State University’s Franklin Hall.

“Each year we try to make the conference more informative and relevant,” said Ron Kirksey, co-chair of the conference. “Those who attend this year will learn techniques they can immediately put into practice for their organization or their clients.”

National and regional experts include Chuck Hemann, director of analytics at WCG in Austin, TX; Michael Pranikoff, global director of emerging media at PR Newswire; Scott Chapin, mobile and analytics strategist at Marcus Thomas LLC; Dan Young, principal partner of DYX Solutions, LLC; Karl Fast, professor at Kent State University; Stefanie Moore, professor at Kent State University; Sean Williams, CEO at Communication AMMO, Inc.; Matt Bailey, president at SiteLogic; and Damon Herren, senior analyst at Metrics Marketing Group.

The conference is hosted by the Kent State University College of Communication and Information and produced in cooperation with the Akron Area Chapter of PRSA, Kent State University Chapter of PRSSA and university staff.

Part of our school’s mission is outreach to the professions where our students go to work,” said Jeff Fruit, director, Kent State’s School of Journalism and Mass Communication.  “Through our partnership with PRSA, the annual YouToo Conferences have delivered cutting-edge thinking and best practices in the fast-moving social media marketplace.”

The 2010 YouToo Conference won a coveted Diamond Award for public relations relevance and excellence, presented by PRSA’s East Central District.

The conference is generously sponsored by Kent State University CCI, Time Warner Cable, Robert J. Events & Catering, Gemini Copies, Aultcare, FedEx Custom Critical, Verizon Wireless, Cleveland Plus, Kent State University Communications Studies, PR Newswire, The Buzz Maker! LLC, Summit County ADM Board, Marcus Thomas LLC, Infocision, 1-800-Divorce and Sharon Teuscher.

Conference proceeds support the YouToo Scholarship Fund, the Kent State University PRSSA Chapter and the Akron Area PRSA Chapter. For more information, conference pricing and updates about the YouToo Social Media Conference, visit www.youtoosm.comor Find YouToo on FacebookTwitter or via email 

The line up of speakers includes but is not limited to:

Sean Williams, CEO at Communication AMMO, Inc.

 Sean Williams is the owner of Communication AMMO, Inc., which helps organizations plan and execute communications effectively and measure the results. His current and past clients include Ernst & Young, Ketchum Pleon Change, Avery Dennison, the Federal Reserve Bank of Cleveland, and U.S. Endoscopy. He also is an adjunct professor of Public Relations at Kent State University, and a member of the Institute for Public Relations Measurement Commission.

Twitter: @CommAMMO,  Facebook:, LinkedIn:

Stefanie Moore, Professor at Kent State University

Stefanie Moore is a faculty member in Kent State’s public relations sequence where she teaches “on the ground” and online.  She also directs eight students at Flash Communications, an on-campus student public relations agency housed in University Communications and Marketing. Prior to her role on the faculty, she was a member of the university’s Web team where she managed the university’s search engine optimization project and other Web-related initiatives. She earned a bachelor’s in public relations and a master’s in information architecture and knowledge management, both from Kent State.  Stefanie feels understanding user-experience design meshes well with the field of public relations, especially as more and more PR practitioners are required to effectively communicate online.  Twitter:, LinkedIn:,

Scott Chapin, Mobile and Analytics Strategist at Marcus Thomas LLC

Scott Chapin
 is a mobile marketing pioneer and an analytics lover.  Scott is a former partner and strategist with DigiKnow and the founder of Circle44 Mobile.  Now part of the Marcus Thomas team, Scott oversees digital strategy development and leads the agency’s analytics group. Scott has guided the design and measurement of more than a dozens of apps for Android, iPad and iPhone, for clients as diverse as the Cleveland Medical Mart, Nestle, Rockwell Automation and others.
LinkedIn:, Twitter:

Event Details:
Friday, April 13, 2012
8 a.m.- 4 p.m.
Franklin Hall
Kent State University
Kent, Ohio 44242

For more information & the full conference schedule visit the YouToo Social Media Conference website.


6 thoughts on “Don’t Forget to Register for YouToo 2012!”

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