VCD Grad Continues Senior Project After Graduation

By: Emily Horne

Renee Volchko, a December 2011 B.F.A. graduate from Kent State University’s  School of Visual Communication Design (VCD) is continuing her senior project, even after graduation. Volchko’s 2-D concentration with a minor in Web design and programming has gone to good use as she continues to tweak her project for use by the Big Brothers Big Sisters mentoring organization.

Volchko’s final project consists of three “ad spots” or roughly 30-second videos. In order to create these videos, she interviewed many different kids. From her 25-30 minutes of footage from each kid, she narrowed it down to about 30 seconds for each video.

She says she chose to work with Big Brothers Big Sisters because family has always been important to her, as she has a sister eight years her junior. “I think that everyone deserves to have a sibling relationship,” she said. She also said she believes there is something special about having someone like that in your life.

One of Volchko’s biggest challenges with completing this project was adhering to a strict schedule. Between utilizing a green screen, rendering, animating, filming, setting up lights, and making sure each of the small technicalities were in place, it was a challenge to balance that with executing an overall message to her chosen audience.

“It was such an accomplishment, not only for me to get it done, but to get it done with success,” she said. She began thinking about this project in May 2011 and began executing it in October. She says there was “a lot of thinking and planning” before she began tackling the actual project.

After contacting the Big Brothers Big Sisters headquarters in Philadelphia to show the executives her project, she got in contact with the art director. The organization is now in the process of integrating its logo and an existing slogan into the project so it can be viewed by the public. Volchko said she hopes Big Brothers Big Sisters will use the spots as viral videos or ads on its Youtube channel and website.

“Completing this project gave me a little bit more confidence in my abilities,” Volchko said. She went on to say that receiving responses and praise from people who have viewed her work is a great reward.

A self-proclaimed driven and inspired designer, Volchko said she finds inspiration very easily and very quickly. “Graphic design has been my way to communicate with people,” she said “art is a language everybody speaks.” Volchko said that she has her heart set on “making something happen someday.”

Volchko recently coded and launched a new personal website to showcase her work. View it at www.hellorenee.com.

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