Public Relations Students Earn Honorable Mention in National Competition

Kent State University’s Bateman Gold Team received honorable mention ranking in the national Bateman Case Study Competition.

TheBateman Gold Team was one of 11 teams – out of 51 teams that entered the competition – that was recognized with the honorable mention ranking by the Public Relations Student Society of America. Three other teams were named national finalists in judging results announced Monday.

Five public relations majors in the School of Journalism and Mass Communication made up Bateman Gold Team:

Meghan Caprez, a senior from Akron
Marcus Donaldson, a junior from Cincinnati
Hannah Hamner, a senior from Kenmore, N.Y.
Julie Myers, a senior from Gray, Pa.
Abby Prulhiere, a senior from Tallmadge

Each year, the Bateman competition calls for PRSSA college chapter teams to research, develop, implement and evaluate a public relations campaign between January and March. This year’s teams were charged with increasing awareness and usage of Popmoney, a personal payment service.

Tim Roberts, a JMC lecturer and Bateman faculty advisor, noted the team overcame numerous obstacles, including the inclement, sub-zero weather in February that caused rescheduling of planned events.

“The Gold Team conducted extensive research, including focus groups, detailed secondary research on Popmoney and its competitors, and more than 1,000 pre- and post-campaign intercept interviews,” Roberts said. “That made their campaign stand out and, obviously, impressed the judges.”

JMC alumna Jenn Yokley, a former Bateman team member who now serves as corporate communications manager for the Cleveland Cavaliers, was Gold’s professional advisor.

This marks the second consecutive year a Kent State team received national recognition in Bateman. Last year, KSU’s Bateman Blue Team placed second in the country.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s