Kent State Intern Creates New Face For Local Company

By Endya Watson, Flash Communications

Kent State interns perform a variety of tasks at work. All internships provide real-world experience and a chance to grow as a professional. Some internships, though, provide a chance for Kent State students to not only perform “duties as assigned,” but to make a lasting impact on companies who hire them. For Emily Beal, senior visual communication design major and entrepreneurship minor, her experience proved to be the latter.

Beal began an internship at Price Builders & Developers Inc., LLC, a Cleveland construction company, in February 2014. She worked through the spring performing standard design tasks such as creating brochures and organizing product presentations. Over the summer, however, owner David W. Price challenged her with revamping the company image.

“I sat down with Mr. Price at the end of the school year and asked, ‘What are the threePrice Logo main goals you want your company to portray?’” Beal said. “Mr. Price wanted to be friendly, have a green, sustainability focus and to have his name be prominently strong.”

With these three objectives in mind, Beal transformed PB&D from merely friendly and patriotic to sustainable and environmentally friendly.

Recreating the company image wasn’t a scary idea, Beal said. Her Kent State experiences, combined with the support from the Price Builders team, made Beal eager to dive into the job.

“I was excited to see someone so passionate about his company and then recognize my talent as a college student that could take this on,” Beal said. “Mr. Price really gave me free reign; he said he trusted me, and I should go with whatever I felt was best for the company.”

According to Price, Emily has taken on revamping all company marketing materials, redesigning the logo, writing articles for local magazines, recreating the website and taking company photos, among other tasks. Price said he has been pleased with her attitude toward the work.

“Emily is really independent, motivated and driven,” Price said. “We both put ideas down on paper, but she really takes off with them.”

With her major and minor working in tandem, Beal said she understands the creative steps that need to be taken to take the company image to the next level.

“The VCD program has taught me to be thick skinned and take criticism,” Beal said. “In addition to that, my entrepreneurship classes have led me to understand how business works outside of the creative side, so I am able to incorporate my creative mindset to enhance the image of Price Builders.”

Beal said she finds her internship most rewarding because she is treated like a professional.

“I am given the opportunity to be a professional, not just a college intern,” Beal said. “When given an opportunity I am able to take the initiative to exceed expectations and others recognize that.”

Price said he is proud of what Beal has done so far, and he would like to see her continue to grow with the company.

“She’s really great at what she does, and I have high hopes for her,” Price said. “I anticipate her being with the company for a long time, hopefully as head of our graphics team.”

Beal continues to work at Price Builders part-time while taking classes at Kent State. She agreed with Price, saying she would love the opportunity to continue at Price Builders.

“They’ve talked about me working with them after graduating, which would be awesome and ideal,” Beal said. “They’ve been so supportive of me.”

To see some of Beal’s finished design work, visit the Price Builders website at http://www.pricecorpgroup.com.

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