I had never been to the YouToo Social Media Conference before, and I didn’t know what to expect, but I was excited. Here was my chance to meet expert public relations and communications practitioners, so I had to look sharp. As it turns out, looking like you know what you’re doing is harder than it looks.
I arrived in the 6th outfit I tried on that morning. After settling into my seat, I felt the energy buzzing in the room. I noticed that when you put a bunch of PR-minded people into one room, the energy is through the roof. It was a good feeling.
The portion of the conference that stuck out the most to me was the “Keybank: Delivering a #KeyInsider Experience Via Social.” It was the first breakout. What stood out to me the most about this particular presentation was just how interested I became in a bank’s marketing strategy. I never thought a bank would peak my interest, but it did. I enjoyed how they used strategic partnerships and generated engagement through exclusive giveaways with the Cleveland Cavaliers. I don’t understand sports, but I understand public relations and communication, so it gave me a newfound appreciation for working with athletic organizations to create buzz.
My second favorite part of the conference was Scott Monty’s keynote speech. His charisma attracted everyone’s attention, and there wasn’t a boring second of his speech. He had some great tips for communication and social media, drawing on his past experience at Ford, and he talked about how effective public relations and customer service are a joint deal; you can’t have one without the other.
Overall, my experience at YouToo was positive and memorable. I’m able to implement what I learned into my everyday life and into my PR state of mind. Since the conference, I’ve been bragging to my friends about how I met communication celebrities and how I’m so excited for the 10th YouToo. It’s bound to be amazing.